One of the most crucial requirements for being a successful salesperson is to use a sales process. There are a number of different sales processes out there which all vary in complexity but, regardless, having any kind of repeatable process is essential for success. One reason is immediately apparent: success is consistent only when behaviors are consistent. A sales process is a set of behaviors and, when implemented consistently, will lead to consistent outcomes. Outside of its instrumental value in producing similar results, a sales process is the best way of efficiently selling and continuing to improve one’s sales techniques.